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Sequifi

“Can a vertical HR+commissions SaaS become the embedded-finance operating system for America's commission-driven home-services workforce?”

Founded2021
HQLehi, Utah, United States
Total raised$6.7M
Latest roundSeed, 2025
IndustryVertical SaaS / Home Services (HR, Payroll & Commissions)
The story

Sequifi started in 2021 as an HR + payroll + commission platform for commission-heavy verticals (solar, roofing, pest control, HVAC, fiber, mortgage). Rather than build its own payroll rails, it embedded Everee as the regulated payroll provider behind SequiPay — letting it layer real-time pay, reserves, and advances on top. Its 2025 seed round and the launch of 1099 health benefits mark an evolution from pure HR SaaS toward an embedded-finance operating system for the home-services workforce.

Last 12 months
2025-08
Product timeline
2021
Sequifi founded in Lehi, Utah to build HR/payroll/commission software for commission-driven home-services teams.· pivot
2025
Raised $6.7M seed led by Cervin Ventures to expand SequiPay real-time pay and workforce retention product.· banking
2025
Launched Sequifi Benefits — affordable PPO health plans for 1099 independent contractors.· insurance
The stack
3 layers disclosed in Sequifi’s embedded-finance stack
Lending
Advance Repayments (payroll advances deducted from next pay period)
Payroll
in the full report
Accounting
in the full report
Accounting gap: minor
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Sequifi — frequently asked

Which payroll provider does Sequifi use?

Sequifi's payroll is powered by Everee.

Which accounting software does Sequifi integrate with?

Sequifi integrates with QuickBooks and Xero.

What is Sequifi's embedded finance stack?

The Embedded Finance Index 2026 maps 3 layers in Sequifi's stack: Lending (Advance Repayments (payroll advances deducted from next pay period)); Payroll (Everee); Accounting (QuickBooks and Xero).

Where is Sequifi headquartered?

Sequifi is founded in 2021 and headquartered in Lehi, Utah, United States.

How much funding has Sequifi raised?

Sequifi has raised $6.7M in total (latest round: Seed, 2025).

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