← Embedded Finance Index 2026

Selar

“Can a creator-commerce platform become the default checkout and payout rail for the African creator economy?”

Founded2016
HQLagos, Nigeria
IndustryE-commerce / Platform

The story

Selar launched in 2016 as a creator-commerce platform for African entrepreneurs selling digital products, courses, tickets and services. It has expanded from a Nigeria-focused Paystack merchant into a multi-currency creator platform live in 15+ African countries with support for 10+ currencies, adding Stripe/PayPal rails, Klarna BNPL and Apple/Google Pay for international buyers. The embedded finance layer remains primarily payment acceptance and multi-currency settlement — Selar is not itself a licensed financial institution.

Last 12 months

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Product timeline

2016

Selar founded in Lagos as a platform to help African creators sell digital products online.· launch

2022

Introduced Klarna BNPL, Google Pay and Apple Pay via Stripe & PayPal integrations for international customers.· payments

2023

Legal entity name change to Selar Technology Limited (per Terms update).· corporate

The stack

2 layers disclosed in Selar’s embedded-finance stack

Payments / PSP

Paystack Stripe PayPal

Accounting

in the full report

Accounting gap: significant

7 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Selar — frequently asked

Who is Selar's payment processor?

Selar processes payments through Paystack, Stripe and PayPal.

Which accounting software does Selar integrate with?

Selar integrates with Zapier, Mailchimp, SendPulse, ConvertKit, Kartra, Google Tag Manager and Facebook Pixel.

What is Selar's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Selar's stack: Payments / PSP (Paystack, Stripe and PayPal); Accounting (Zapier, Mailchimp, SendPulse, ConvertKit and 3 others).

Where is Selar headquartered?

Selar is founded in 2016 and headquartered in Lagos, Nigeria.

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