Selar
“Can a creator-commerce platform become the default checkout and payout rail for the African creator economy?”
Founded2016
HQLagos, Nigeria
IndustryE-commerce / Platform
The story
Selar launched in 2016 as a creator-commerce platform for African entrepreneurs selling digital products, courses, tickets and services. It has expanded from a Nigeria-focused Paystack merchant into a multi-currency creator platform live in 15+ African countries with support for 10+ currencies, adding Stripe/PayPal rails, Klarna BNPL and Apple/Google Pay for international buyers. The embedded finance layer remains primarily payment acceptance and multi-currency settlement — Selar is not itself a licensed financial institution.
Last 12 months
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Product timeline
2016
Selar founded in Lagos as a platform to help African creators sell digital products online.· launch
2022
Introduced Klarna BNPL, Google Pay and Apple Pay via Stripe & PayPal integrations for international customers.· payments
2023
Legal entity name change to Selar Technology Limited (per Terms update).· corporate
The stack
2 layers disclosed in Selar’s embedded-finance stack
Accounting
in the full report
Accounting gap: significant
7 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.