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ROLLER

Can a vertical SaaS platform for leisure venues capture the full payments and financial operations stack to become the indispensable OS for location-based entertainment?

HQMelbourne, Victoria, Australia
Latest roundPrivate Equity
IndustryVertical SaaS / Entertainment & Leisure
The story

ROLLER started as a vertical SaaS platform for leisure and entertainment venues — covering ticketing, bookings, waivers, memberships and point-of-sale. It subsequently embedded payments directly into the platform as 'ROLLER Payments' (powered by Adyen), monetising the payments layer and deepening lock-in. The platform now spans online ticket booking, cashless wristbands, Buy Now Pay Later, membership billing, and reporting analytics — evolving from a pure SaaS tool toward a financial and operational OS for location-based entertainment venues.

Last 12 months
The stack
Payments / PSP
AdyenROLLER Payments (self-operated, powered by Adyen)
Accounting
XeroQuickBooksNetSuite
Accounting gap: minor