“Can a direct-to-consumer digital installment lender profitably serve non-prime borrowers at scale through bank partnership origination models?”
Rise Credit is a US-based consumer installment lender that originates personal loans primarily to underserved and non-prime borrowers. The company operates through a bank partnership model, leveraging Capital Community Bank and FinWise Bank as sponsor banks to originate loans on its behalf across multiple states. Rise Credit has focused on building a direct-to-consumer digital lending platform, handling underwriting and servicing while the partner banks provide the lending license infrastructure.