“Can an SMB neobank win the financial OS for small businesses by layering cash-flow clarity, spend management, and embedded credit on top of a multi-account banking core?”
Founded in 2018 as a multi-account online business banking platform for SMBs, Relay differentiated by giving owners up to 20 checking accounts for earmarking cash (a cash-flow-clarity pitch popularized through the Profit First methodology). The company pivoted from a pure banking-interface layer to a fuller financial OS — adding savings accounts, debit and credit cards, bill pay, expense management, invoicing, and international wires. In 2026 it moved into embedded lending (Relay Capital, powered by Fundbox), extending its stack beyond deposits toward monetizable credit products typical of mature neobanks.