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Red Canoe Credit Union

“Can a community credit union in the Pacific Northwest retain and grow its member base by pairing traditional relationship banking with modern digital channels and third-party embedded finance partnerships?”

HQLongview, Washington, USA
IndustryBank / Community
The story

Red Canoe Credit Union is a community credit union serving members in Washington and Oregon, offering a full suite of consumer and business banking, lending, and investment services. In 2025 the credit union made a significant digital leap, launching a new online/mobile banking platform and digital account-opening capability. It partners with third-party vendors (Total Merchant Concepts, BaZing, Alloy, CUNA Mutual) rather than building embedded finance infrastructure in-house, reflecting a typical community credit union model of vendor-augmented service delivery.

Last 12 months
2025-01
Product timeline
2025
Launched new Online and Mobile Banking platform and Digital Account Opening platform, resulting in 81% increase in online account acquisitions.· banking
2025
Funded $91.5 million in home loans and $76.7 million in small business loans; added $9.9 million to capital reserves with capital-to-assets ratio of 12.48%.· lending
Regulated entities
1
regulatory licence held by Red Canoe Credit Union
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
8 layers disclosed in Red Canoe Credit Union’s embedded-finance stack
Payments / PSP
Total Merchant Concepts (TMC)
Money movement
in the full report
Card network
in the full report
Lending
in the full report
Payroll
in the full report
Insurance
in the full report
KYC
in the full report
Investing
in the full report
Accounting gap: minor
12 more providers across 7 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.