“Can a 25-year-old estate agency CRM become the financial operating system for property agents by owning client money, rent collection and payment rails?”
Reapit began in 1997 as a CRM for UK estate and lettings agencies and has spent 25+ years consolidating sales, lettings, property management and client accounting onto a single platform. Backed by private equity (PE Growth as latest deal type per PitchBook), it has expanded internationally into ANZ and Denmark (Mindworking) and moved deeper into embedded finance via the acquisition of PayProp (rental payment automation) and the Australia-focused Reapit Payment Solutions/TrustIQ product for Centrepay rent collection. The core wedge remains vertical SaaS for property agencies, with client-money handling and payments as the primary embedded finance surface.
Reapit processes payments through PayProp (in-house) and TrustIQ (self-operated).
Reapit uses APLYiD and Thirdfort for KYC and identity verification.
The Embedded Finance Index 2026 maps 2 layers in Reapit's stack: Payments / PSP (PayProp (in-house) and TrustIQ (self-operated)); KYC (APLYiD and Thirdfort).
Reapit is founded in 1997 and headquartered in London, United Kingdom.
Reapit's acquisitions include PayProp (2024) and Mindworking.
Get a read on where your own stack stands against Reapit and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.