“Can a 25-year-old estate agency CRM become the financial operating system for property agents by owning client money, rent collection and payment rails?”
Reapit began in 1997 as a CRM for UK estate and lettings agencies and has spent 25+ years consolidating sales, lettings, property management and client accounting onto a single platform. Backed by private equity (PE Growth as latest deal type per PitchBook), it has expanded internationally into ANZ and Denmark (Mindworking) and moved deeper into embedded finance via the acquisition of PayProp (rental payment automation) and the Australia-focused Reapit Payment Solutions/TrustIQ product for Centrepay rent collection. The core wedge remains vertical SaaS for property agencies, with client-money handling and payments as the primary embedded finance surface.