Rbc
Also a provider — view Rbc’s profile →“Can Canada's largest bank extend its balance sheet and distribution advantage into embedded finance products — BNPL, AP automation, and wealth — without ceding the customer relationship to fintech intermediaries?”
Royal Bank of Canada is Canada's largest bank by market capitalization and has operated as a full-service chartered bank for over 150 years. In the digital era, RBC has layered embedded finance products on top of its core banking infrastructure: PayEdge automates SMB accounts payable, PayPlan embeds BNPL directly into merchant checkout flows, and RBC Vantage bundles everyday banking benefits. Rather than relying on third-party BaaS infrastructure, RBC self-operates its lending, card issuing, and deposit products, while selectively embedding them into partner and SMB ecosystems.