Raisely
“Can a purpose-driven, tip-supported fundraising platform become the default front-end of a full nonprofit operations suite (Velora)?”
Founded2016
HQSydney, Australia
Latest roundAcquired by Velora (parent of Aplos, Keela)
IndustryVertical SaaS / Nonprofit Fundraising
The story
Raisely began in 2016 as a purpose-driven fundraising platform for charities underserved by expensive nonprofit tech. It became a certified B-Corp and grew to power $1B+ raised across 3,800+ charities. It has since been acquired into Velora, a nonprofit operations suite alongside accounting platform Aplos and CRM Keela — positioning Raisely as the front-of-house fundraising layer within a broader nonprofit stack.
Product timeline
2016
Founded as a creative studio/platform to build better fundraising software for charities· founding
2023
Announced 'next chapter' — over $400M raised through the platform· milestone
2025
Part of Velora, an integrated nonprofit suite alongside Aplos and Keela· acquisition
2026
Launched AI features and MCP connectors (Claude, Cursor) for campaign building· product
The stack
2 layers disclosed in Raisely’s embedded-finance stack
Accounting
in the full report
Accounting gap: minor
6 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.