← Embedded Finance Index 2026

PetsApp

“Can a vertical SaaS platform for vet clinics own client communication, payments, wellness plans, and AI in one stack — keeping the local vet at the heart of pet care?”

Founded2018
HQLondon, United Kingdom
Total raised~$4.4M+ (seed)
Latest roundSeed, 2021
IndustryVertical SaaS / Veterinary

The story

Founded in 2018 in London to digitally augment (not replace) local veterinary clinics. Broke out during COVID-era lockdowns by enabling clinics to run remote consultations, take payments, and message clients. Since then, has layered on embedded finance (digital payments via Stripe, wellness plan direct debits) and AI (CoPilot on OpenAI/Anthropic/Gemini, Deepgram-powered Scribe) to become an 'all-in-one' vertical SaaS platform for vet practices — currently reporting $13M+ processed and 6.3M pets registered.

Last 12 months

2025-01

Clientrax practice management system integration announced.

2025-02

Published continued commitment to data stewardship, reaffirming clinics as data controllers.

Product timeline

2018

PetsApp Ltd founded in the UK as a client communication platform for veterinary clinics.· pivot

2020

Launched in January 2020; grew rapidly during COVID lockdowns as clinics moved online.· launch

2021

Raised $4.4M seed round led by Point Nine Capital; launched PetsApp Web and Widget for clinic websites.· banking

2023

Launched PetsApp CoPilot, an AI communication assistant for vet teams using OpenAI.· launch

2025

Expanded product suite: Wellness Plans, Loyalty Plans, Scribe, CRM, and integrations with practice management systems including Clientrax.· launch

The stack

2 layers disclosed in PetsApp’s embedded-finance stack

Payments / PSP

Stripe

Accounting

in the full report

Accounting gap: significant

5 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

PetsApp — frequently asked

Who is PetsApp's payment processor?

PetsApp processes payments through Stripe.

Which accounting software does PetsApp integrate with?

PetsApp integrates with Clientrax, RxWorks, Covetrus, NVS and WordPress.

What is PetsApp's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in PetsApp's stack: Payments / PSP (Stripe); Accounting (Clientrax, RxWorks, Covetrus, NVS and 1 other).

Where is PetsApp headquartered?

PetsApp is founded in 2018 and headquartered in London, United Kingdom.

How much funding has PetsApp raised?

PetsApp has raised ~$4.4M+ (seed) in total (latest round: Seed, 2021).

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