PetsApp
“Can a vertical SaaS platform for vet clinics own client communication, payments, wellness plans, and AI in one stack — keeping the local vet at the heart of pet care?”
Founded2018
HQLondon, United Kingdom
Total raised~$4.4M+ (seed)
Latest roundSeed, 2021
IndustryVertical SaaS / Veterinary
The story
Founded in 2018 in London to digitally augment (not replace) local veterinary clinics. Broke out during COVID-era lockdowns by enabling clinics to run remote consultations, take payments, and message clients. Since then, has layered on embedded finance (digital payments via Stripe, wellness plan direct debits) and AI (CoPilot on OpenAI/Anthropic/Gemini, Deepgram-powered Scribe) to become an 'all-in-one' vertical SaaS platform for vet practices — currently reporting $13M+ processed and 6.3M pets registered.
Product timeline
2018
PetsApp Ltd founded in the UK as a client communication platform for veterinary clinics.· pivot
2020
Launched in January 2020; grew rapidly during COVID lockdowns as clinics moved online.· launch
2021
Raised $4.4M seed round led by Point Nine Capital; launched PetsApp Web and Widget for clinic websites.· banking
2023
Launched PetsApp CoPilot, an AI communication assistant for vet teams using OpenAI.· launch
2025
Expanded product suite: Wellness Plans, Loyalty Plans, Scribe, CRM, and integrations with practice management systems including Clientrax.· launch
The stack
2 layers disclosed in PetsApp’s embedded-finance stack
Payments / PSP
Accounting
in the full report
Accounting gap: significant
5 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.