← Embedded Finance Index 2026

Pellepay

“Can a lean UK SME lending comparison platform displace traditional finance brokers by offering total market transparency and instant lender-matching at no cost to the borrower?”

Founded2020
HQUnited Kingdom
IndustryFintech / Lending
The story

Originally conceived as a broader fintech covering international money transfer, B2B/C2C payments, and smart contracts, Pellepay appears to have pivoted toward a UK-focused SME lending comparison platform operating as an FCA-regulated introducer (not a lender). The company (PELLO PAY LIMITED, Co. No. 16289812) now operates pellepay.io, connecting UK businesses with third-party lenders for short-term loans and working capital, earning success-based commissions. A separate domain (pellepay.com / pellopay.com) markets payment processing services to global merchants, suggesting possible dual business lines or a rebrand in progress.

Last 12 months
2026-03
Product timeline
2020
PellePay founded as a B2B fintech focused on international money transfer, lending/borrowing, and smart contracts.· pivot
2026
Pellopay.io operating as a UK business finance introducer (PELLO PAY LIMITED, Company No. 16289812), connecting UK SMEs with third-party lenders via a comparison platform.· lending
The stack
3 layers disclosed in Pellepay’s embedded-finance stack
Banking / BaaS
Evolve Bank & Trust
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: none
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.