Parting Pro
“Can a vertical SaaS be the operating and payments system for cremation-focused funeral homes?”
Founded2015
HQSanta Monica, California, United States
Latest roundSeries 1, $1.5M
IndustryVertical SaaS / Funeral Services
The story
Founded in 2015 as Parting — a consumer-facing marketplace to compare local funeral home prices — the company pivoted to a B2B SaaS play, Parting Pro, positioning itself as 'the Shopify for funeral services.' The platform now targets funeral home operators with cremation arrangement software, websites, drop-shipping, and embedded payments. In 2024 they migrated payments from Payrix to Stripe and added digital ID verification, indicating a move to a more standardized modern fintech stack.
Product timeline
2015
Parting founded as a funeral home marketplace to compare local funeral services· pivot
2020
Parting Pro emerges as cremation arrangement / funeral home SaaS product· pivot
2024
Transitioned primary payment processor from Payrix to Stripe· banking
2024
Launched Digital Photo ID Verification product· pivot
2025
Enabled ACH bank account payments via Stripe· banking
The stack
3 layers disclosed in Parting Pro’s embedded-finance stack
Money movement
in the full report
Accounting
in the full report
Accounting gap: significant
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.