“Can a vertical SaaS be the operating and payments system for cremation-focused funeral homes?”
Founded in 2015 as Parting — a consumer-facing marketplace to compare local funeral home prices — the company pivoted to a B2B SaaS play, Parting Pro, positioning itself as 'the Shopify for funeral services.' The platform now targets funeral home operators with cremation arrangement software, websites, drop-shipping, and embedded payments. In 2024 they migrated payments from Payrix to Stripe and added digital ID verification, indicating a move to a more standardized modern fintech stack.
Parting Pro processes payments through Stripe and Payrix. Disclosed money-movement rails: ACH.
Parting Pro integrates with QuickBooks.
The Embedded Finance Index 2026 maps 3 layers in Parting Pro's stack: Payments / PSP (Stripe and Payrix); Money movement (ACH); Accounting (QuickBooks).
Parting Pro is founded in 2015 and headquartered in Santa Monica, California, United States.
Get a read on where your own stack stands against Parting Pro and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.