← Embedded Finance Index 2026

OMR

“Can a European media and events brand become the dominant B2B SaaS discovery and education platform for the DACH market?”

HQHamburg, Germany
IndustryVertical SaaS / Media & Events

The story

OMR is a Hamburg-based media, events, and B2B software review company best known for the OMR Festival, a major digital marketing conference in Europe. It also operates OMR Reviews, a DACH-region B2B software comparison platform, and OMR Education, an online learning arm. The company has expanded from event production into content, education, and SaaS reviews over time.

Last 12 months

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The stack

2 layers disclosed in OMR’s embedded-finance stack

Card issuing

Pliant

Spend / AP

in the full report

Accounting gap: none

1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

OMR — frequently asked

Who issues OMR's cards?

OMR's cards are issued through Pliant.

What is OMR's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in OMR's stack: Card issuing (Pliant); Spend / AP (Pliant).

Where is OMR headquartered?

OMR is headquartered in Hamburg, Germany.

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