OmniPay
Also a provider — view OmniPay’s profile →“Can an African B2B e-commerce distributor become the financial operating system for Nigeria's informal retail sector?”
Founded2023
HQLagos, Nigeria
IndustryFintech / SMB banking
The story
OmniPay is the embedded finance arm of OmniRetail, a B2B e-commerce startup serving Nigerian informal retailers. Launched in 2023 during Nigeria's cash scarcity crisis, it bundles virtual bank accounts, working capital (BNPL up to ₦2M), airtime/data resale with cashback, and POS card acceptance into a single platform for mom-and-pop stores. The strategic bet is that owning payments and credit on top of an existing B2B distribution network is a more defensible path to financial inclusion than pure-play neobanking.
Last 12 months
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Product timeline
2023
OmniRetail launches OmniPay, an embedded finance platform for Nigerian informal retailers, offering wallets, BNPL, and POS.· banking
The stack
2 layers disclosed in OmniPay’s embedded-finance stack
Payments / PSP
OmniPay POS (self-operated)
Lending
in the full report
Accounting gap: significant
2 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.