“Can an African B2B e-commerce distributor become the financial operating system for Nigeria's informal retail sector?”
OmniPay is the embedded finance arm of OmniRetail, a B2B e-commerce startup serving Nigerian informal retailers. Launched in 2023 during Nigeria's cash scarcity crisis, it bundles virtual bank accounts, working capital (BNPL up to ₦2M), airtime/data resale with cashback, and POS card acceptance into a single platform for mom-and-pop stores. The strategic bet is that owning payments and credit on top of an existing B2B distribution network is a more defensible path to financial inclusion than pure-play neobanking.
OmniPay processes payments through OmniPay POS (self-operated).
OmniPay's lending and capital products are provided by OmniPay Working Capital (in-house).
The Embedded Finance Index 2026 maps 2 layers in OmniPay's stack: Payments / PSP (OmniPay POS (self-operated)); Lending (OmniPay Working Capital (in-house) and Working Capital (BNPL) - up to ₦2M product credit, collateral-free).
OmniPay is founded in 2023 and headquartered in Lagos, Nigeria.
Get a read on where your own stack stands against OmniPay and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.