“Can an independent identity platform remain the default neutral layer for both workforce and customer identity as hyperscalers bundle IAM into their clouds?”
Okta is the leading independent identity provider, founded 2009 and IPO'd 2017. The 2021 Auth0 acquisition expanded it from workforce IAM into customer identity (CIAM). Okta itself is not an embedded finance company — it sells identity infrastructure that financial services firms (banks, fintechs, open-banking participants) use to secure their APIs and authentication flows. Its only embedded-finance-adjacent products are partnerships (Plaid for open finance OAuth) and integrations (Capchase Pay accepts Okta invoices upfront).
Okta connects to bank accounts through Plaid.
Okta integrates with QuickBooks, Xero and NetSuite.
The Embedded Finance Index 2026 maps 2 layers in Okta's stack: Open banking (Plaid); Accounting (QuickBooks, Xero and NetSuite).
Okta is founded in 2009 and headquartered in San Francisco, California, United States.
Get a read on where your own stack stands against Okta and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.