← Embedded Finance Index 2026

NaviPlan

“Can a best-of-breed financial planning engine become the central data and advice layer for wealth management platforms by deeply integrating account aggregation and planning analytics?”

HQMilwaukee, WI (originally); now under InvestCloud
IndustryVertical SaaS / Financial Planning
The story

NaviPlan was originally developed by Advicent Solutions as a leading financial planning software platform for financial advisors and wealth management firms in North America. InvestCloud acquired Advicent and NaviPlan (circa 2022), integrating it into its broader wealth management technology suite. The product continues to operate under the NaviPlan brand, now powered by InvestCloud infrastructure. NaviPlan's embedded finance story is primarily centered on data aggregation (via MX) to support holistic financial planning rather than direct financial product issuance.

Last 12 months
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Product timeline
2000
NaviPlan launched by Advicent Solutions as a comprehensive financial planning software for advisors in the US and Canada.· pivot
2022
InvestCloud acquired Advicent Solutions and the NaviPlan platform, bringing it under the InvestCloud umbrella.· acquisition
Same company
NaviPlan was analysed under more than one name on the same domain, so its stack is split across these dossiers. Each was analysed independently and may name providers the others do not.
Investcloud0 layers →
The stack
1 layer disclosed in NaviPlan’s embedded-finance stack
Open banking
MX
Accounting gap: none