← State of Embedded Finance 2026

Mytu

Can a fully automated, AI-native Lithuanian neobank build principal-level Visa/Mastercard infrastructure and a full banking license to become an embedded financial services platform for underserved consumers and businesses across the EEA?

Founded2019
HQVilnius, Lithuania
FoundersRaman Korneu, Tomas Navickas
Total raised€10M+
Latest roundSeries A, March 2025
Valuation€35M post-money (2025)
IndustryFintech / Neobank
The story

Founded in 2019 as UAB Travel Union, myTU positioned itself as a fully automated, AI-native, cloud-first digital bank targeting underserved individuals and businesses in the EEA. The company progressively expanded from consumer digital banking to B2B payments-as-a-service with its Payouts API, and then pursued principal membership with Visa and Mastercard acquiring licenses — a trajectory toward becoming a full-stack banking infrastructure provider. With its March 2025 Series A, myTU is now preparing to enter lending and merchant acquiring while seeking a full banking license in Lithuania.

Last 12 months
2025-03
2025-07
2025-06
2025-02
2026-02
Product timeline
2019
Founded as UAB Travel Union in Vilnius, Lithuania, building an AI-native cloud-first digital banking platform.· banking
2021
Launched MyTU App for consumer banking, including remote onboarding and embedded payment solutions.· banking
2024
Launched Business VISA Debit Card with advanced API features, offering physical and virtual Visa cards across the EEA.· card
2024
Launched Payouts API product for B2B payments-as-a-service, enabling automated real-time payment processing.· banking
2025
Raised €10M oversubscribed Series A to expand into acquiring and lending services and pursue full banking license in Lithuania.· banking
2025
Announced Principal Membership Status with Visa, enabling direct card scheme participation.· card
2025
Integrated Visa Direct and Mastercard Cross-Border Services for real-time global payouts covering 190+ countries and 160+ currencies.· banking
2025
Obtained Visa and Mastercard acquiring licenses, unlocking merchant acquiring infrastructure.· banking
Regulated entities
EMI
EU (Lithuania)
UAB Travel Union
The stack
Payments / PSP
Nets (issuer services)Visa DirectMastercard Cross-Border Services
Banking / BaaS
UAB Travel Union (in-house)
Card issuing
Nets
FX & payouts
Visa DirectMastercard Cross-Border Services
Accounting gap: significant