“Can a European privacy-first hardware + cloud company become the credible non-Big-Tech consumer alternative?”
Murena (operated by Murena Retail SAS in France and Murena Inc. in the US) is a privacy-first consumer technology company selling deGoogled smartphones, the /e/OS operating system, the Nextcloud-based Murena Workspace, and a US eSIM mobile plan. The company is a hardware + SaaS DTC business with subscription billing; embedded finance is limited to standard PSP checkout for orders and subscriptions, not embedded lending, banking, or card issuing.
Murena's crypto products run on BitPay.
The Embedded Finance Index 2026 maps 2 layers in Murena's stack: Payments / PSP (Stripe, PayPal and BitPay); Crypto (BitPay).
Murena was founded by Gaël Duval and is headquartered in Paris, France.
Get a read on where your own stack stands against Murena and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.