Mr. Cake
“Can a premium Swedish bakery brand scale its omnichannel retail presence using embedded checkout and payment infrastructure?”
HQStockholm, Sweden (Rådmansgatan 21, 114 25 Stockholm)
IndustryVertical SaaS / Restaurants
The story
Mr. Cake is a Swedish bakery and café brand operating both physical retail locations and an online webshop selling artisan chocolates, cakes, and confectionery under the MR Cake Göteborg AB legal entity. The company uses Klarna as its checkout provider and Adyen for payment processing, reflecting a straightforward omnichannel retail embedded-finance setup rather than any notable pivot.
Last 12 months
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The stack
Accounting gap: minor