“Can MoneyLion become the financial OS for underserved US consumers — combining banking, lending, marketplace discovery, and now identity protection — as the embedded finance layer inside Gen's cybersecurity ecosystem?”
Founded in 2013 as PredictLion, MoneyLion pivoted to a full-stack consumer fintech offering mobile banking (RoarMoney), personal loans, credit builder, and investment accounts for underserved US consumers. It went public via SPAC in 2021 and simultaneously expanded upmarket by acquiring Even Financial to build Engine by MoneyLion, an embedded financial product marketplace (B2B SaaS) allowing publishers and banks to embed loan, card, and insurance marketplaces. In 2024, Gen (the cybersecurity conglomerate behind Norton and LifeLock) acquired MoneyLion for ~$1.05B, integrating it as the financial wellness layer of Gen's consumer identity protection stack.
MoneyLion discloses Pathward as its banking provider, with Pathward N.A. as its sponsor bank, according to the Embedded Finance Index 2026.
MoneyLion does not disclose a bank charter of its own; its banking services are provided through Pathward N.A..
MoneyLion processes payments through Pathward (sponsor bank settlement).
MoneyLion's cards are issued through Galileo.
MoneyLion connects to bank accounts through Plaid.
The Embedded Finance Index 2026 maps 6 layers in MoneyLion's stack: Payments / PSP (Pathward (sponsor bank settlement)); Banking / BaaS (Pathward); Card issuing (Galileo); Lending (Credit Builder Loan, Instacash (cash advance / earned wage access) and Personal loans via Engine by MoneyLion marketplace); Open banking (Plaid); Sponsor bank (Pathward N.A.).
MoneyLion was founded by Dee Choubey and is founded in 2013, headquartered in New York, NY.
MoneyLion has raised $200M+ equity (pre-SPAC) in total (latest round: Acquired by Gen (NASDAQ: GEN), ~$1.05B deal; valuation: $1.05B acquisition price).
Get a read on where your own stack stands against MoneyLion and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.