← Embedded Finance Index 2026

MoneyLion

“Can MoneyLion become the financial OS for underserved US consumers — combining banking, lending, marketplace discovery, and now identity protection — as the embedded finance layer inside Gen's cybersecurity ecosystem?”

Founded2013
HQNew York, NY
FoundersDee Choubey
Total raised$200M+ equity (pre-SPAC)
Latest roundAcquired by Gen (NASDAQ: GEN), ~$1.05B deal
Valuation$1.05B acquisition price
IndustryFintech / Consumer banking
The story

Founded in 2013 as PredictLion, MoneyLion pivoted to a full-stack consumer fintech offering mobile banking (RoarMoney), personal loans, credit builder, and investment accounts for underserved US consumers. It went public via SPAC in 2021 and simultaneously expanded upmarket by acquiring Even Financial to build Engine by MoneyLion, an embedded financial product marketplace (B2B SaaS) allowing publishers and banks to embed loan, card, and insurance marketplaces. In 2024, Gen (the cybersecurity conglomerate behind Norton and LifeLock) acquired MoneyLion for ~$1.05B, integrating it as the financial wellness layer of Gen's consumer identity protection stack.

Last 12 months
2024-10
2026-03
2026-03
Product timeline
2013
Founded as PredictLion, pivoting to MoneyLion as a mobile banking and financial membership platform.· pivot
2018
Raised $60M in undisclosed venture and debt financing to accelerate US consumer lending and banking products.· banking
2019
Raised $100M Series C led by Edison Partners and Greenspring Associates; MetaBank and Capital One participated, bringing total to $200M+.· banking
2019
Launched RoarMoney, a demand deposit account backed by Lincoln Savings Bank (later migrated to Pathward N.A.).· banking
2021
Went public via SPAC merger on NYSE (ticker: ML); acquired Even Financial (financial product marketplace) to launch Engine by MoneyLion.· ipo
2022
Obtained Malaysian digital banking license in consortium with AEON Financial Service, expanding enterprise SaaS and embedded finance internationally.· banking
2024
Acquired by Gen (NortonLifeLock parent, NASDAQ: GEN) for approximately $1.05B, integrating MoneyLion's consumer finance platform with Gen's identity/security portfolio.· acquisition
2026
Launched scam and identity protection Powered by LifeLock inside the MoneyLion app, broadening the platform from banking/lending into financial protection.· banking
Regulated entities
5
regulatory licences held by MoneyLion
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
6 layers disclosed in MoneyLion’s embedded-finance stack
Payments / PSP
Pathward (sponsor bank settlement)
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Open banking
in the full report
Sponsor bank
in the full report
Accounting gap: minor
7 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.