Moneybird
“Can an accounting SaaS platform for Dutch SMEs become the full financial operating system by embedding banking and card services directly into its bookkeeping product?”
HQEnschede, Netherlands
IndustryHorizontal SaaS / Accounting
The story
Moneybird began as an online bookkeeping platform for Dutch entrepreneurs, focused on invoicing, VAT reconciliation, and vendor onboarding. In 2022, the company integrated Adyen's embedded financial products — including card issuing and business accounts — to move beyond pure accounting software into a more comprehensive financial operating system for SMEs. This pivot positions Moneybird as an accounting-first embedded finance play, using existing bookkeeping data to underpin financial services typically provided by banks.
Product timeline
2022
Integrated Adyen's card issuing and business accounts to offer embedded financial services to SME users alongside accounting features.· banking
2022
Adyen announced Moneybird as a customer of its newly launched suite of embedded financial products, combining accounting and banking into one platform.· card
The stack
Accounting gap: none