“Can a location-aware smart engagement SaaS platform serve as the digital infrastructure layer for tourism and retail customer journeys in emerging and regional markets?”
MOCA Platform is a EU-based SaaS company offering smart engagement and smart tourism solutions, including audience segmentation, personalization, automation, marketing analytics, and location analytics. The company appears to focus on helping businesses and municipalities engage customers and citizens through data-driven tools. Evidence of embedded finance infrastructure is extremely limited, and the company does not appear to operate as a fintech or financial services firm based on available evidence.