“Can an online insurance brokerage marketplace become the insurance OS for Creditas's credit and financial services customer base in Latin America?”
Founded in 2011 by Marcelo Blay, a veteran of Porto Seguro and Itaú Seguros, Minuto Seguros pioneered online insurance comparison in Brazil at a time when digital insurance barely existed. The company grew into Brazil's largest online insurance broker by investing heavily in technology and human-assisted sales via chat and phone. In 2021, after a decade of independent operation, Minuto was acquired by Creditas — Latin America's leading digital credit platform — becoming the insurance vertical within a broader financial services ecosystem that combines credit, insurance, and investment products.
Minuto Seguros was founded by Marcelo Blay and is founded in 2011, headquartered in São Paulo, SP, Brazil.
Get a read on where your own stack stands against Minuto Seguros and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.