MetLife Brasil
“Can a 150-year-old life insurer become the default embedded-insurance rail for LatAm's digital banks and marketplaces?”
Founded1999
HQSão Paulo, Brazil
IndustryFintech / Insurtech
The story
MetLife has operated in Brazil since 1999 as a traditional life/pension/dental carrier (Metropolitan Life Seguros e Previdência Privada S.A., ~8M lives insured, ~21k brokers). Since 2024 the strategic bet has been MetLife Xcelerator — a LatAm embedded-insurance business unit that plugs credit-life, accident and other coverages into digital banks, e-wallets and marketplaces via APIs, following a B4B2C model. Brazil is Xcelerator's largest partner base in LatAm.
Last 12 months
2025-08
Product timeline
1999
MetLife enters Brazil, headquartered in São Paulo, selling life insurance, private pension, and dental plans.· launch
2024
Launches MetLife Xcelerator, a regional LatAm embedded-insurance platform (B4B2C model) with APIs and white-label tooling.· product
2025
MetLife Xcelerator becomes a standalone business unit; surpasses 4M active consumers across LatAm.· product
2025
Partners with Mercado Pago to embed a fully-digital credit life (seguro prestamista) into personal-loan flows.· partnership
Regulated entities
1
regulatory licence held by MetLife Brasil
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in MetLife Brasil’s embedded-finance stack
Lending
Seguro Prestamista (credit-life insurance embedded in personal loans via Mercado Pago and PicPay)
Insurance
in the full report
Investing
in the full report
Accounting gap: none
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.