“Can a unified API for enterprise data become the default connective tissue between AI agents and every SaaS system they need to read from and act on?”
Merge launched in 2020 as a unified API for HRIS/ATS/Accounting/CRM/Ticketing/File Storage, aimed at B2B SaaS companies who wanted to ship customer-facing integrations without building each connector themselves. By 2026 the company has repositioned around AI: the same unified-integration muscle now powers Merge Agent Handler (giving AI agents authenticated tool access) and Merge Gateway (LLM routing and cost control). Merge is not an embedded finance company — it is embedded-finance-adjacent as a data pipe into the accounting / HRIS / financial services stacks its customers build on top of.
Merge integrates with QuickBooks Online, Xero, NetSuite, Sage Intacct, Sage Business Cloud Accounting, FreshBooks, FreeAgent, Wave Financial and 6 others.
The Embedded Finance Index 2026 maps 3 layers in Merge's stack: Unified APIs (Merge (self-operated)); Accounting (QuickBooks Online, Xero, NetSuite, Sage Intacct and 10 others); Spend / AP (BILL).
Merge was founded by Shensi Ding and Gil Feig and is founded in 2020, headquartered in San Francisco, CA (offices in SF, New York, Berlin).
Merge has raised ~$74.5M in total (latest round: Series B, 2022).
Get a read on where your own stack stands against Merge and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.