Mercedes
“Can a 140-year-old premium OEM turn the car itself — and every adjacent service — into an in-house payments, financing and insurance platform?”
Mercedes-Benz is a 140-year-old premium OEM that, after spinning off Daimler Truck in 2021, has reorganized around premium passenger cars and a deep captive financial services arm. Mercedes-Benz Financial Services provides financing, leasing and insurance globally and refinances itself via ABS, corporate bonds and CP. The company has built its own in-house fintech, Mercedes pay (GmbH in EU, LLC in US), to power digital and in-car payments across the Mercedes ecosystem, while partnering with insurtechs like Wrisk and offering Pay-As-You-Drive telematics insurance as part of its broader embedded-finance strategy.