“Can a virtual-first healthcare platform become the default primary care provider for Canadians, serving both individuals and employers at scale?”
Maple Corporation is a Canadian virtual healthcare platform offering on-demand doctor consultations, prescriptions, specialist referrals, lab work, and mental health services. The platform serves both individual consumers and enterprise/insurance clients under a B2B2C model. Embedded finance is limited to payment processing via Stripe and identity verification via Persona — financial services are not a material product line.
Maple processes payments through Stripe.
Maple uses Persona for KYC and identity verification.
Maple's payroll is powered by Salsa.
The Embedded Finance Index 2026 maps 3 layers in Maple's stack: Payments / PSP (Stripe); Payroll (Salsa); KYC (Persona).
Maple is headquartered in Canada.
Get a read on where your own stack stands against Maple and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.