Maple
“Can a virtual-first healthcare platform become the default primary care provider for Canadians, serving both individuals and employers at scale?”
HQCanada
IndustryVertical SaaS / Healthcare
The story
Maple Corporation is a Canadian virtual healthcare platform offering on-demand doctor consultations, prescriptions, specialist referrals, lab work, and mental health services. The platform serves both individual consumers and enterprise/insurance clients under a B2B2C model. Embedded finance is limited to payment processing via Stripe and identity verification via Persona — financial services are not a material product line.
Product timeline
2025
Maple added Persona as a new subprocessor for identity verification, enabling ID-verified GP consultation requests in Ontario.· banking
The stack
3 layers disclosed in Maple’s embedded-finance stack
Payments / PSP
Payroll
in the full report
KYC
in the full report
Accounting gap: none
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.