← State of Embedded Finance 2026

Maple

Can a virtual-first healthcare platform become the default primary care provider for Canadians, serving both individuals and employers at scale?

HQCanada
IndustryVertical SaaS / Healthcare
The story

Maple Corporation is a Canadian virtual healthcare platform offering on-demand doctor consultations, prescriptions, specialist referrals, lab work, and mental health services. The platform serves both individual consumers and enterprise/insurance clients under a B2B2C model. Embedded finance is limited to payment processing via Stripe and identity verification via Persona — financial services are not a material product line.

Last 12 months
2025-11
2026-03
Product timeline
2025
Maple added Persona as a new subprocessor for identity verification, enabling ID-verified GP consultation requests in Ontario.· banking
The stack
Payments / PSP
Stripe
Payroll
Salsa
KYC
Persona
Accounting gap: none