← Embedded Finance Index 2026

MaisMei

“Can a free-to-use compliance SuperApp for Brazil's 15M+ MEIs become the default distribution channel for embedded SMB financial products?”

Founded2020
HQFlorianópolis, Santa Catarina, Brazil
Latest roundBuyout/LBO (acquired by Visma, 2026)
IndustryVertical SaaS / SMB (Microentrepreneurs)

The story

MaisMei was founded in 2020 as a mobile-first app helping Brazilian MEIs stay compliant with their CNPJ obligations — generating DAS payment guides, filing the annual DASN, and managing INSS benefits. Over time it layered on a partner marketplace to offer embedded banking, credit cards, and working-capital products from third parties (Santander, C6, Zippi), rather than operating its own BaaS stack. In February 2026 it was acquired by Visma, joining the same portfolio as Conta Azul, signaling consolidation of Brazilian SMB software under a global parent.

Last 12 months

2026-02

Acquired by Visma Software International.

Product timeline

2020

Founded in Brazil to help MEIs (individual microentrepreneurs) manage CNPJ, DAS tax guides, and annual declarations.· pivot

2025

SuperApp reaches 4M+ MEI users; expands partner marketplace for banking, cards, and credit.· banking

2026

Acquired by Visma (Norwegian software group, parent of Conta Azul in Brazil).· acquisition

The stack

1 layer disclosed in MaisMei’s embedded-finance stack

Lending

Zippi

Accounting gap: minor

MaisMei — frequently asked

Who provides MaisMei's lending?

MaisMei's lending and capital products are provided by Zippi.

Where is MaisMei headquartered?

MaisMei is founded in 2020 and headquartered in Florianópolis, Santa Catarina, Brazil.

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