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Magpie Health Analytics

“Can a small federal health analytics consultancy become an indispensable program integrity and risk adjustment infrastructure partner for CMS and HHS?”

Founded2014
HQSt. Petersburg, Florida (also listed as Redington Beach, FL)
IndustryVertical SaaS / Healthcare
The story

Founded in 2014 as a healthcare analytics consultancy focused on risk adjustment and care quality analysis for healthcare organizations. Over time, shifted focus toward federal government clients — specifically CMS and HHS — providing program integrity, risk adjustment modeling, and fraud/waste/abuse analytics. Now positions itself as a mission-critical partner for federal health program modernization, deploying cloud-native data pipelines (AWS, Snowflake) and AI/ML tools for government oversight. Embedded finance footprint is minimal — Gusto is used internally for payroll and benefits administration rather than as a product the company offers.

Last 12 months
2024-11
2025-09
Product timeline
2014
Founded to provide healthcare analytics and data consulting services to healthcare organizations.· pivot
2018
Began using Gusto for employee health insurance administration and payroll management across multiple states.· banking
2019
Awarded GSA Schedule contract (47QRAA19D005A) enabling federal contracting with CMS and HHS agencies.· pivot
2024
Expanded to supporting 16 employees across 10 states; featured in Gusto case study for multi-state health insurance compliance.· banking
2025
Published privacy and terms pages reflecting focus on CMS/HHS program integrity, risk adjustment, and AI-enhanced oversight tools.· pivot
The stack
2 layers disclosed in Magpie Health Analytics’s embedded-finance stack
Payroll
Gusto Embedded
Insurance
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.