Lendly
“Can payroll-linked repayment unlock affordable consumer credit for underbanked borrowers at scale?”
HQUnited States
IndustryFintech / Lending
The story
Lendly, LLC operates as an authorized servicer of a bank, offering payroll-linked personal installment loans and lines of credit to underbanked consumers with less-than-perfect credit. Its core differentiator is automating repayments through payroll direct deposit rather than bank account ACH, reducing default risk. The platform integrates with payroll systems via Pinwheel to streamline both income verification and direct-deposit switching at origination. Capital Community Bank is publicly listed as a bank partner, suggesting a bank-as-lender / servicer structure typical of marketplace lending.
Last 12 months
—
Product timeline
2021
Lendly partnered with Pinwheel to implement Deposit Switch and Verify, automating loan origination and payroll-linked repayment setup.· lending
2025
Terms & Conditions last revised April 2025; Lendly offers both installment loans (up to $2,000) and a personal line of credit ($300–$1,500) repaid via payroll direct deposit.· lending
Regulated entities
1
regulatory licence held by Lendly
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
4 layers disclosed in Lendly’s embedded-finance stack
Banking / BaaS
Capital Community Bank (sponsor bank)
Lending
in the full report
Unified APIs
in the full report
Sponsor bank
in the full report
Accounting gap: none
4 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.