Lady Suburbia LLC
“Can a solo eBay reseller leverage embedded working capital to scale from thrift-based sourcing to a professionally operated e-commerce business?”
Founded2021
HQUnited States
FoundersStephanie Franco
IndustryMarketplace / E-commerce seller (eBay)
The story
Lady Suburbia LLC was founded in 2021 by Stephanie Franco as a formalization of a part-time eBay reselling hobby that began in 2017. The business sells electronics, hardware goods, and other items worldwide on eBay. The key embedded finance moment came when Stephanie outgrew thrift-based sourcing and accessed Liberis-powered working capital via eBay's embedded funding program, enabling her to transition from a side hustle to a scalable full-time operation with improved margins.
Last 12 months
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Product timeline
2017
Stephanie Franco began selling/reselling on eBay under the Lady Suburbia pseudonym as a part-time hobby.· pivot
2021
Secured an LLC license, formalizing Lady Suburbia as a full-time business entity.· pivot
2023
Accessed Liberis working capital funding through eBay's embedded lending program to scale inventory and sourcing operations.· lending
In the press
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The stack
Payments / PSP
Lending
Accounting gap: significant