“Can a Brazilian course-selling platform become the full financial OS for infoproducers by owning payments, banking, and receivables end-to-end?”
Founded 2020 during the remote-work boom as a Brazilian platform for selling online courses (infoprodutos). Originally relied on third-party payment partners, then in January 2023 launched KiwiPay as an in-house sub-acquirer to control card approval rates and reduce dependence on intermediaries. In 2026, expanded into full banking by launching Kiwify Conta Digital through its own regulated payment institution (Kiwify Instituição de Pagamento Ltda.), offering PIX APIs and digital accounts — evolving from a course marketplace into a vertical financial OS for infoproducers.
Kiwify discloses Kiwify Instituição de Pagamento Ltda. (in-house) as its banking provider, according to the Embedded Finance Index 2026.
Kiwify does not disclose a bank charter of its own; its banking services are provided through Kiwify Instituição de Pagamento Ltda. (in-house).
Kiwify processes payments through KiwiPay (self-operated) and Adyen. Disclosed money-movement rails: Pix.
The Embedded Finance Index 2026 maps 3 layers in Kiwify's stack: Payments / PSP (KiwiPay (self-operated) and Adyen); Money movement (Pix); Banking / BaaS (Kiwify Instituição de Pagamento Ltda. (in-house)).
Kiwify is founded in 2020 and headquartered in Balneário Camboriú, Santa Catarina, Brazil.
Kiwify has raised $125K (disclosed) in total (latest round: Accelerator/Incubator).
Get a read on where your own stack stands against Kiwify and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.