Kiwify
“Can a Brazilian course-selling platform become the full financial OS for infoproducers by owning payments, banking, and receivables end-to-end?”
Founded2020
HQBalneário Camboriú, Santa Catarina, Brazil
Total raised$125K (disclosed)
Latest roundAccelerator/Incubator
IndustryVertical SaaS / Creator Economy
The story
Founded 2020 during the remote-work boom as a Brazilian platform for selling online courses (infoprodutos). Originally relied on third-party payment partners, then in January 2023 launched KiwiPay as an in-house sub-acquirer to control card approval rates and reduce dependence on intermediaries. In 2026, expanded into full banking by launching Kiwify Conta Digital through its own regulated payment institution (Kiwify Instituição de Pagamento Ltda.), offering PIX APIs and digital accounts — evolving from a course marketplace into a vertical financial OS for infoproducers.
Product timeline
2020
Kiwify founded as an online course sales platform for Brazilian creators· launch
2023
Launched KiwiPay, in-house payment processor, migrating transactions from third-party partners· pivot
2024
Adyen partnership drove 25% revenue increase and higher card approval rates· payments
2026
Launched Kiwify Conta Digital (digital account) via Kiwify Instituição de Pagamento Ltda. with free PIX API· banking
Regulated entities
2
regulatory licences held by Kiwify
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Kiwify’s embedded-finance stack
Payments / PSP
KiwiPay (self-operated)Adyen
Money movement
in the full report
Banking / BaaS
in the full report
Accounting gap: significant
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.