“Can crowdfunding become a mainstream financial product for Indian households facing catastrophic medical expenses?”
Ketto is India's largest consumer crowdfunding platform, founded 2012 and focused primarily on medical, education, and social-cause campaigns. It operates a donation/contribution model — expressly not an investment product — and has expanded into recurring 'Ketto SIP' monthly giving. Its embedded finance surface area is narrow: it is a marketplace for donations, not a licensed financial institution, and depends on Indian payment gateways for card/UPI/netbanking acceptance and bank transfers to disburse funds.
Ketto moves money over UPI.
Ketto is founded in 2012 and headquartered in Mumbai, India.
Ketto has raised $892.6K (disclosed) in total (latest round: Angel Round, 2019).
Get a read on where your own stack stands against Ketto and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.