Ketto
“Can crowdfunding become a mainstream financial product for Indian households facing catastrophic medical expenses?”
Founded2012
HQMumbai, India
Total raised$892.6K (disclosed)
Latest roundAngel Round, 2019
IndustryFintech / Crowdfunding
The story
Ketto is India's largest consumer crowdfunding platform, founded 2012 and focused primarily on medical, education, and social-cause campaigns. It operates a donation/contribution model — expressly not an investment product — and has expanded into recurring 'Ketto SIP' monthly giving. Its embedded finance surface area is narrow: it is a marketplace for donations, not a licensed financial institution, and depends on Indian payment gateways for card/UPI/netbanking acceptance and bank transfers to disburse funds.
Last 12 months
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Product timeline
2012
Ketto founded in India as an online crowdfunding platform· launch
2019
Angel funding round disclosed· funding
The stack
1 layer disclosed in Ketto’s embedded-finance stack
Money movement
Accounting gap: minor