“Can JustGiving become the default financial infrastructure layer for UK charitable giving by combining 0% fee checkout, Open Banking payments, and global payment orchestration to displace traditional card-heavy donation flows?”
Founded in 2001 as a UK charity fundraising platform, JustGiving grew into the dominant peer-to-peer fundraising marketplace in the UK. Acquired by Blackbaud in 2017, it became part of a broader nonprofit software ecosystem. In recent years, JustGiving has been modernising its payment infrastructure—migrating to GoCardless for Open Banking-powered direct debit and instant bank payments, and adopting Gr4vy as a payment orchestration layer to enable global and cryptocurrency donations. The launch of Giving Checkout in 2024 marks a strategic move to offer 0% fee embedded checkout to charities, deepening its value proposition beyond the fundraising page model.
Justgiving processes payments through GoCardless and Gr4vy.
Justgiving connects to bank accounts through GoCardless.
Justgiving uses Gr4vy for FX and cross-border payouts.
Justgiving's crypto products run on Gr4vy.
Justgiving integrates with QuickBooks and NetSuite.
The Embedded Finance Index 2026 maps 5 layers in Justgiving's stack: Payments / PSP (GoCardless and Gr4vy); Open banking (GoCardless); FX & payouts (Gr4vy); Crypto (Gr4vy); Accounting (QuickBooks and NetSuite).
Justgiving is founded in 2001 and headquartered in London, UK.
Get a read on where your own stack stands against Justgiving and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.