“Can a transparency-first Brazilian acquirer-plus-digital-account become BTG Pactual's SMB merchant banking platform?”
Founded 2018 in Recife as a transparent payments-and-banking fintech for Brazilian SMB merchants, offering a card-acquiring maquininha, Conta Justa digital account, and credit. Built proprietary tech (Tech Justa) rather than relying on white-label BaaS. Partnered with BTG Pactual in 2021 for SMB credit, then was fully absorbed into BTG Pactual Empresas by 2025, transitioning from independent fintech to BTG's SMB banking arm.
Justa discloses BTG Pactual (parent bank, in-house since 2025 acquisition) as its banking provider, with BTG Pactual as its sponsor bank, according to the Embedded Finance Index 2026.
Justa does not disclose a bank charter of its own; its banking services are provided through BTG Pactual.
Justa processes payments through Maquininha Justa (self-operated), Justa Mais TEF (self-operated, multi-acquirer), Linkou payment links (self-operated), Boleto issuance (self-operated) and Pix/QR Code (self-operated).
Justa's cards run on American Express.
Justa integrates with Omie ERP.
The Embedded Finance Index 2026 maps 6 layers in Justa's stack: Payments / PSP (Maquininha Justa (self-operated), Justa Mais TEF (self-operated, multi-acquirer), Linkou payment links (self-operated), Boleto issuance (self-operated) and 1 other); Banking / BaaS (BTG Pactual (parent bank, in-house since 2025 acquisition)); Card network (American Express); Lending (Crédito Justo (pre-approved credit tied to TEF/Justa Mais sales performance) and BTG+ business SMB credit line via BTG Pactual partnership); Sponsor bank (BTG Pactual); Accounting (Omie ERP).
Justa is founded in 2018 and headquartered in Recife, Brazil.
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