Just Eat Takeaway Com
“Can a global food delivery marketplace become the financial infrastructure layer for both corporate meal benefits and restaurant partner financing?”
Founded2000
HQAmsterdam, Netherlands / London, United Kingdom
Latest roundSeries D
IndustryMarketplace / Food delivery
The story
Founded in 2000 as Takeaway.com, a Dutch online food ordering marketplace, the company expanded across Europe before merging with Just Eat in 2020. Beyond its core marketplace model, JET has layered in embedded finance products — most notably the Takeaway Pay Card in 2021, a corporate meal benefit card powered by Adyen — targeting both its own employees and B2B corporate clients. The company also uses OneStream with an IFRS tax template to manage its increasingly complex international tax reporting.
Product timeline
2000
Takeaway.com founded in the Netherlands as an online food ordering marketplace.· pivot
2020
Just Eat and Takeaway.com merged to form Just Eat Takeaway.com, creating one of the world's largest food delivery marketplaces.· acquisition
2021
Launched Takeaway Pay Card powered by Adyen, enabling corporate clients to issue pre-funded meal benefit debit cards to employees.· card
2026
efood (a Delivery Hero brand, not JET directly) launched embedded lending for Greek restaurant partners via finmid.· lending
The stack
Accounting gap: none