“Can Just Eat Takeaway become the indispensable financial operating layer for independent restaurants by embedding payments, financing, and card-based meal benefits into its food delivery marketplace?”
Founded in 2000 as a Dutch online food ordering marketplace (Thuisbezorgd.nl), the company expanded across Europe before merging with UK's Just Eat in 2020 to become one of the world's largest food delivery platforms. Beyond its core marketplace, JET has progressively embedded financial services for both its restaurant partners (YouLend-powered merchant financing) and corporate clients (Adyen-powered Takeaway Pay Card). Acquired by Prosus in 2025, the company now operates privately with an embedded finance stack anchored by Adyen for payments, card issuing, and checkout unification across 17 countries.