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ING Bank

“Can a legacy European universal bank reinvent itself as a digital-first, API-native platform while defending retail and wholesale market share against neobank and fintech challengers across 40+ countries?”

Founded1991
HQAmsterdam, Netherlands
IndustryBank / National
The story

ING originated as a universal European bank and expanded globally through its ING Direct branchless model in the late 1990s. Following the 2008 financial crisis and EU state-aid conditions, ING divested most of its insurance and international direct banking units to refocus on its core European retail and wholesale banking franchise. Over the 2010s, ING repositioned as a digital-first bank, investing heavily in API and platform banking capabilities, and explored embedded finance distribution partnerships (notably its Amazon Germany merchant lending programme), most of which proved difficult to scale at meaningful volume.

Last 12 months
2025-06
2025-07
Product timeline
1991
ING Group formed via merger of Nationale-Nederlanden and NMB Postbank Group, creating one of Europe's largest financial conglomerates.· banking
1997
ING Direct launched as a branchless direct banking model, pioneering online/telephone savings accounts in multiple markets.· banking
2013
ING divested ING Direct USA (to Capital One) and ING Direct UK (to Barclays) as part of EU restructuring following state aid during the 2008 financial crisis.· pivot
2017
ING launched its Think Forward strategy with heavy investment in digital banking, mobile-first platforms, and API-based open banking.· banking
2019
ING launched its open banking developer portal, exposing Account Information, Payment Initiation, and Virtual Ledger Account APIs under PSD2.· banking
2020
ING Germany partnered with Amazon to offer working capital loans to Amazon marketplace sellers ranging from EUR 10,000 to EUR 750,000.· lending
2025
ING and Amazon Germany ended their merchant lending partnership after five years due to low volume; Amazon replaced ING with YouLend.· lending
Regulated entities
3
regulatory licences held by ING Bank
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
In the press
embeddedfinancereview.com ↗
Coverage sourced from Embedded Finance Review — a content partner for this report. All articles are © their original authors; click any card to open the source.
◇ article2025-06-20
Embedded Finance Reality Check: Why ING & Amazon Germany Partnership Failed
ING and Amazon Germany end lending partnership after five years due to low volume. Why the product wasn't truly embedded and what Amazon's Youlend replacement reveals.
checking
Source · Embedded Finance Review ↗
◇ article2023-05-11
Share launches 'Future Bank Account' with ING and 'Embedded' is not a pure finance play
This edition covers Embedded Finance stories from Share, Shopify, GrubMarket, Apple, GoDaddy and Corplife.
ing
Source · Embedded Finance Review ↗
◇ article2023-05-10
Share Launches Socially-Driven Bank Account with ING
German brand Share partners with ING to launch a current account where customers support social initiatives with every subscription through embedded banking.
ing
Source · Embedded Finance Review ↗
Same company
ING Bank was analysed under more than one name on the same domain, so its stack is split across these dossiers. Each was analysed independently and may name providers the others do not.
ING4 layers →
The stack
7 layers disclosed in ING Bank’s embedded-finance stack
Payments / PSP
ING Payments (self-operated)SEPA Credit Transfer (self-operated)SEPA Instant Credit Transfer (self-operated)SWIFT (self-operated)
Money movement
in the full report
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
FX & payouts
in the full report
Accounting
in the full report
Accounting gap: minor
19 more providers across 6 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

ING Bank — frequently asked

What bank does ING Bank use?

ING Bank discloses ING Bank N.V. (in-house) as its banking provider, according to the Embedded Finance Index 2026.

Is ING Bank a bank?

ING Bank does not disclose a bank charter of its own; its banking services are provided through ING Bank N.V. (in-house).

Who is ING Bank's payment processor?

ING Bank processes payments through ING Payments (self-operated), SEPA Credit Transfer (self-operated), SEPA Instant Credit Transfer (self-operated) and SWIFT (self-operated). Disclosed money-movement rails: SWIFT, SEPA Instant and SEPA.

Who issues ING Bank's cards?

ING Bank's cards are issued through ING Bank N.V. (in-house).

Who handles ING Bank's FX and cross-border payouts?

ING Bank uses ING Wholesale Banking FX (self-operated) for FX and cross-border payouts.

Which accounting software does ING Bank integrate with?

ING Bank integrates with ERP (generic), TMS (Treasury Management System) and Accounting software (via InsideBusiness Connect API).

What is ING Bank's embedded finance stack?

The Embedded Finance Index 2026 maps 7 layers in ING Bank's stack: Payments / PSP (ING Payments (self-operated), SEPA Credit Transfer (self-operated), SEPA Instant Credit Transfer (self-operated) and SWIFT (self-operated)); Money movement (SWIFT, SEPA Instant and SEPA); Banking / BaaS (ING Bank N.V. (in-house)); Card issuing (ING Bank N.V. (in-house)); Lending (Working capital finance, ING Roll-Over Revolving credit, ING OptiCash, ING Business Line and 6 others); FX & payouts (ING Wholesale Banking FX (self-operated)); Accounting (ERP (generic), TMS (Treasury Management System) and Accounting software (via InsideBusiness Connect API)).

Where is ING Bank headquartered?

ING Bank is founded in 1991 and headquartered in Amsterdam, Netherlands.

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