← Embedded Finance Index 2026

ING

“Can a large pan-European universal bank become the financial operating system for retail and SME customers by embedding third-party fintech capabilities (insurance, lending, open banking) directly into its own customer journeys?”

Founded1991
HQAmsterdam, Netherlands
IndustryBank / National
The story

ING is a large pan-European universal bank that has increasingly pursued an embedded finance strategy by layering fintech partnerships on top of its regulated banking infrastructure. It has used its banking license and distribution to embed insurance (via Qover), lending (via Amazon marketplace partnerships), and open banking APIs (developer.ing.com) rather than building all capabilities in-house. The 2025 wind-down of the ING-Amazon Germany lending partnership underscores the execution challenges of embedded finance at scale, while the 2026 MGA launch with Qover signals a deepened commitment to insurance-as-a-service.

Last 12 months
2025-06
2026-04
2025-07
Product timeline
1991
ING Group formed from merger of NMB Postbank Groep and Nationale-Nederlanden.· banking
2020
ING Germany launches fixed-amount loan product for Amazon merchants via embedded lending partnership.· lending
2022
ING Germany and Amazon expand cooperation with flexible revolving credit line (Flexkredit) for SME sellers.· lending
2023
ING and Qover launch 'ING Do More' embedded insurance program for ING Green Account holders.· banking
2025
ING Germany and Amazon end their lending partnership after five years due to low volume; Amazon replaces with YouLend.· lending
2026
ING becomes an MGA (Managing General Agent) with Qover as technology partner, enabling ING to directly handle insurance applications, claims, and premiums.· banking
Regulated entities
4
regulatory licences held by ING
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
In the press
embeddedfinancereview.com ↗
Coverage sourced from Embedded Finance Review — a content partner for this report. All articles are © their original authors; click any card to open the source.
◇ article2025-06-20
Embedded Finance Reality Check: Why ING & Amazon Germany Partnership Failed
ING and Amazon Germany end lending partnership after five years due to low volume. Why the product wasn't truly embedded and what Amazon's Youlend replacement reveals.
checking
Source · Embedded Finance Review ↗
◇ article2023-05-11
Share launches 'Future Bank Account' with ING and 'Embedded' is not a pure finance play
This edition covers Embedded Finance stories from Share, Shopify, GrubMarket, Apple, GoDaddy and Corplife.
ing
Source · Embedded Finance Review ↗
◇ article2023-05-10
Share Launches Socially-Driven Bank Account with ING
German brand Share partners with ING to launch a current account where customers support social initiatives with every subscription through embedded banking.
ing
Source · Embedded Finance Review ↗
Same company
ING was analysed under more than one name on the same domain, so its stack is split across these dossiers. Each was analysed independently and may name providers the others do not.
ING Bank3 layers →
The stack
7 layers disclosed in ING’s embedded-finance stack
Payments / PSP
ING Payments (self-operated)
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Insurance
in the full report
FX & payouts
in the full report
Accounting
in the full report
Accounting gap: minor
10 more providers across 6 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.