Hurdlr
“Can a gig-economy expense-tracking app become an embedded accounting and tax API layer for vertical SaaS platforms?”
Founded2014
HQMaryland, United States
IndustryHorizontal SaaS / Accounting
The story
Founded in 2014 as a consumer/SMB expense and mileage tracking app targeting gig-economy workers (Uber drivers, Airbnb hosts, couriers), Hurdlr evolved its product upward with advanced accounting features in its Pro tier. By 2024, Hurdlr pivoted toward a B2B API-first model, launching a white-labeled Income Tax API for fintech platforms and vertical SaaS under the Tight brand, shifting from a direct-to-freelancer tool to an embedded finance infrastructure provider for other platforms.
Last 12 months
Product timeline
2014
Hurdlr, Inc. founded and launched as a financial tracking app for gig economy workers, drivers, hosts, and couriers.· pivot
2019
Introduced Hurdlr Premium tier with automatic bank and credit card linking for income/expense tracking.· banking
2022
Launched Hurdlr Pro with advanced accounting features including Chart of Accounts, General Ledger, invoicing, and Stripe payment collection.· banking
2024
Launched white-labeled Income Tax API for fintech platforms and vertical SaaS providers under hurdlr.co domain.· pivot
2024
Rebranded/repositioned blog content under Tight brand, publishing embedded finance and accounting API thought leadership aimed at B2B SaaS buyers.· pivot
The stack
Accounting gap: minor