“Can a gig-economy expense-tracking app become an embedded accounting and tax API layer for vertical SaaS platforms?”
Founded in 2014 as a consumer/SMB expense and mileage tracking app targeting gig-economy workers (Uber drivers, Airbnb hosts, couriers), Hurdlr evolved its product upward with advanced accounting features in its Pro tier. By 2024, Hurdlr pivoted toward a B2B API-first model, launching a white-labeled Income Tax API for fintech platforms and vertical SaaS under the Tight brand, shifting from a direct-to-freelancer tool to an embedded finance infrastructure provider for other platforms.
Hurdlr processes payments through Stripe. Disclosed money-movement rails: ACH.
Hurdlr connects to bank accounts through Plaid.
The Embedded Finance Index 2026 maps 4 layers in Hurdlr's stack: Payments / PSP (Stripe); Money movement (ACH); Open banking (Plaid); Accounting (Stripe, Uber and Square).
Hurdlr is founded in 2014 and headquartered in Maryland, United States.
Get a read on where your own stack stands against Hurdlr and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.