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Hubuc

“Can a single cloud-native ISO switch and card issuing API compress the time-to-launch for any company wanting to issue Mastercard debit, prepaid, or credit cards from months to weeks?”

Founded2020
HQBarcelona, Catalonia, Spain
FoundersHasan Nawaz, Ignacio Javierre
Total raised$20.6M
Latest roundSeed, 2022
IndustryInfrastructure / Card issuing
The story

Founded in 2020 in Barcelona as an embedded finance API platform billing itself as 'AWS for financial services', Hubuc set out to let any company add financial services — payments, virtual and physical cards, bank accounts — through a single API. After a $10M seed round in 2022 and the launch of its in-house Mastercard-certified card issuing and processing engine (P1), Hubuc pivoted from being a BaaS customer itself (using providers like Currencycloud) toward operating its own ISO switch and processing infrastructure. By 2023 the company was listed as 'Acquired' on public data sources, with headcount dropping sharply, suggesting the technology or team was absorbed into another entity.

Last 12 months
2023
Product timeline
2020
Founded in Barcelona as a BaaS/embedded finance API platform; incorporated as B2B Fintech Solutions S.L. and HUBUC Inc.· banking
2021
Joined Y Combinator Winter 2021 batch, positioning as 'AWS for financial services'.· pivot
2022
Raised $10M seed round co-led by WndrCo and Runa Capital with backing from Jeffrey Katzenberg.· banking
2022
Launched HUBUC P1, a cloud-native global card issuing and processing engine certified with Mastercard.· card
2022
Partnered with IDEMIA to launch Motion Code dynamic CVV payment cards.· card
2023
Acquired (status listed as 'Acquired' on data aggregators); headcount reduced significantly.· acquisition
Regulated entities
1
regulatory licence held by Hubuc
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
7 layers disclosed in Hubuc’s embedded-finance stack
Payments / PSP
Mastercard Network (self-operated via P1 ISO switch)
Banking / BaaS
in the full report
Card issuing
in the full report
Unified APIs
in the full report
KYC
in the full report
FX & payouts
in the full report
Fraud
in the full report
Accounting gap: none
6 more providers across 6 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Hubuc — frequently asked

What bank does Hubuc use?

Hubuc discloses Hubuc P1 (in-house) as its banking provider, according to the Embedded Finance Index 2026.

Is Hubuc a bank?

Hubuc does not disclose a bank charter of its own; its banking services are provided through Hubuc P1 (in-house).

Who is Hubuc's payment processor?

Hubuc processes payments through Mastercard Network (self-operated via P1 ISO switch).

Who issues Hubuc's cards?

Hubuc's cards are issued through Hubuc P1 (in-house).

Which KYC provider does Hubuc use?

Hubuc uses Idemia for KYC and identity verification.

Who handles Hubuc's FX and cross-border payouts?

Hubuc uses Currencycloud for FX and cross-border payouts.

What fraud prevention does Hubuc use?

Hubuc uses Complyadvantage for fraud prevention.

What is Hubuc's embedded finance stack?

The Embedded Finance Index 2026 maps 7 layers in Hubuc's stack: Payments / PSP (Mastercard Network (self-operated via P1 ISO switch)); Banking / BaaS (Hubuc P1 (in-house)); Card issuing (Hubuc P1 (in-house)); Unified APIs (Currencycloud); KYC (Idemia); FX & payouts (Currencycloud); Fraud (Complyadvantage).

Who founded Hubuc?

Hubuc was founded by Hasan Nawaz and Ignacio Javierre and is founded in 2020, headquartered in Barcelona, Catalonia, Spain.

How much funding has Hubuc raised?

Hubuc has raised $20.6M in total (latest round: Seed, 2022).

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