“Can a single cloud-native ISO switch and card issuing API compress the time-to-launch for any company wanting to issue Mastercard debit, prepaid, or credit cards from months to weeks?”
Founded in 2020 in Barcelona as an embedded finance API platform billing itself as 'AWS for financial services', Hubuc set out to let any company add financial services — payments, virtual and physical cards, bank accounts — through a single API. After a $10M seed round in 2022 and the launch of its in-house Mastercard-certified card issuing and processing engine (P1), Hubuc pivoted from being a BaaS customer itself (using providers like Currencycloud) toward operating its own ISO switch and processing infrastructure. By 2023 the company was listed as 'Acquired' on public data sources, with headcount dropping sharply, suggesting the technology or team was absorbed into another entity.