Homerun
“Can a design-led ATS become the full HR platform of choice for European SMBs (21-250 employees) that value brand and culture?”
Founded2015
HQAmsterdam, Netherlands
FoundersWillem van Roosmalen, Thomas Moes
Total raisedundisclosed (seed)
Latest roundSeed
IndustryHorizontal SaaS / HR & Payroll
The story
Homerun is a Dutch SMB-focused HR SaaS founded in 2015 as a design-led applicant tracking system, built on the insight that most job posts look identical while every company has a unique culture. Over a decade the company iterated on ATS features and, in 2025, launched Homerun HR to serve the full employee journey (absences, files, headcount). It has ~30 employees across 3 European offices and ~1,400 customers. Homerun is not an embedded finance company — it is a pure HR SaaS that charges subscription fees via Stripe.
Product timeline
2015
Homerun founded in Amsterdam to help teams build branded job posts and career pages· pivot
2015
Launched Applicant Tracking System (ATS) for SMB hiring· pivot
2025
Launched Homerun HR, expanding into time-off management, employee profiles, and secure file storage· pivot
The stack
4 layers disclosed in Homerun’s embedded-finance stack
Payments / PSP
Money movement
in the full report
Unified APIs
in the full report
Accounting
in the full report
Accounting gap: none
9 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.