“Can a design-led ATS become the full HR platform of choice for European SMBs (21-250 employees) that value brand and culture?”
Homerun is a Dutch SMB-focused HR SaaS founded in 2015 as a design-led applicant tracking system, built on the insight that most job posts look identical while every company has a unique culture. Over a decade the company iterated on ATS features and, in 2025, launched Homerun HR to serve the full employee journey (absences, files, headcount). It has ~30 employees across 3 European offices and ~1,400 customers. Homerun is not an embedded finance company — it is a pure HR SaaS that charges subscription fees via Stripe.
Homerun processes payments through Stripe. Disclosed money-movement rails: SEPA.
The Embedded Finance Index 2026 maps 4 layers in Homerun's stack: Payments / PSP (Stripe); Money movement (SEPA); Unified APIs (Apideck and Merge); Accounting (Apideck, Merge, Nmbrs and HoorayHR).
Homerun was founded by Willem van Roosmalen and Thomas Moes and is founded in 2015, headquartered in Amsterdam, Netherlands.
Homerun has raised undisclosed (seed) in total (latest round: Seed).
Get a read on where your own stack stands against Homerun and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.