HiBob
“Can an HRIS upmarket from people data to become the financial OS for mid-market HR — owning payroll money movement, benefits, and FP&A in one suite?”
Founded2015
HQLondon, United Kingdom
FoundersAmit Knaani, Ronni Zehavi, Israel David, Andy Bellass
Total raised~$574M+
Latest roundSeries E / Growth, 2023
Valuation~$2.7B (2023)
IndustryHorizontal SaaS / HR & Payroll
The story
HiBob launched in 2015 as a modern HRIS/HCM platform targeting mid-market distributed workforces. Through 2024-2025 it expanded beyond core HR by acquiring Pento (payroll) and Mosaic (FP&A), evolving toward a unified HR-Finance-Payroll suite. In 2026, it embedded Modulr's payments rails into payroll to close the loop on money movement — a clear move into embedded finance as a wedge for retention and ARPU.
Product timeline
2015
Founded in Tel Aviv to build Bob, a cloud-based HCM platform for distributed workforces.· founding
2021
Raised $150M Series C at $1.65B valuation led by General Atlantic.· funding
2022
Raised $150M Series D at $2.45B valuation.· funding
2023
Raised $150M at ~$2.7B valuation.· funding
2024
Acquired Pento, a payroll automation company, expanding into native payroll.· acquisition
2025
Acquired Mosaic, an FP&A platform, launching Bob Finance Module.· acquisition
2026
Announced partnership with Modulr to embed payments automation into payroll workflow.· partnership
The stack
3 layers disclosed in HiBob’s embedded-finance stack
Banking / BaaS
Payroll
in the full report
Accounting
in the full report
Accounting gap: minor
4 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.