“Can an HRIS upmarket from people data to become the financial OS for mid-market HR — owning payroll money movement, benefits, and FP&A in one suite?”
HiBob launched in 2015 as a modern HRIS/HCM platform targeting mid-market distributed workforces. Through 2024-2025 it expanded beyond core HR by acquiring Pento (payroll) and Mosaic (FP&A), evolving toward a unified HR-Finance-Payroll suite. In 2026, it embedded Modulr's payments rails into payroll to close the loop on money movement — a clear move into embedded finance as a wedge for retention and ARPU.
HiBob discloses Modulr as its banking provider, according to the Embedded Finance Index 2026.
HiBob does not disclose a bank charter of its own; its banking services are provided through Modulr.
HiBob's payroll is powered by Pento (in-house, acquired 2024).
HiBob integrates with Pleo, Brex and Apideck (unified API).
The Embedded Finance Index 2026 maps 4 layers in HiBob's stack: Banking / BaaS (Modulr); Payroll (Pento (in-house, acquired 2024)); Accounting (Pleo, Brex and Apideck (unified API)); Spend / AP (Pleo and Brex).
HiBob was founded by Amit Knaani, Ronni Zehavi, Israel David and Andy Bellass and is founded in 2015, headquartered in London, United Kingdom.
HiBob has raised ~$574M+ in total (latest round: Series E / Growth, 2023; valuation: ~$2.7B (2023)).
Get a read on where your own stack stands against HiBob and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.