“Can a global universal bank run a credible digital-native retail brand across Europe without spinning it out?”
Hello bank! is BNP Paribas's pan-European digital direct bank, launched in 2013 as what BNP Paribas claimed to be Europe's first 100% digital mobile bank. It operates as a brand of BNP Paribas Group entities (BNP Paribas Fortis in Belgium, Consorsbank in Germany, BNP Paribas Personal Finance in Czech Republic). It is not a standalone fintech but a distribution channel for BNP Paribas retail banking products under a digital-first brand.