“Can a B2B travel marketplace monetise distribution flows by owning the payments, virtual-card issuing, and working-capital layer between agencies and hotels?”
HBX Group began life in 2001 as Hotelbeds, a wholesale bedbank connecting hotels to travel distributors. In 2023 it rebranded as HBX Group to signal a shift from pure distribution to a broader B2B travel marketplace with embedded fintech. Since then the company has built out Finance & Insurance Solutions — virtual-card-based B2B payments, an eWallet, and merchant cash advance — turning the travel marketplace into a payments and working-capital hub for agencies and hotels.
HBX Group processes payments through Outpayce (Amadeus).
HBX Group's cards are issued through Outpayce (Amadeus).
HBX Group's lending and capital products are provided by YouLend.
HBX Group uses Outpayce (Amadeus) for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 4 layers in HBX Group's stack: Payments / PSP (Outpayce (Amadeus)); Card issuing (Outpayce (Amadeus)); Lending (YouLend and Cash Advance); FX & payouts (Outpayce (Amadeus)).
HBX Group is founded in 2001 and headquartered in Palma, Mallorca, Spain.
Get a read on where your own stack stands against HBX Group and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.