“Can an independent, family-owned AMS keep winning against consolidated giants by pairing a cloud-native platform with an open partner ecosystem for embedded insurance payments?”
HawkSoft is a family-founded, independently-owned agency management system built by insurance agents for insurance agents. Started in 1995 by Paul Hawkins and son Sean out of Canby, Oregon, it has remained privately held and product-led for 30 years, competing against larger AMS vendors (Applied, Vertafore) by emphasizing service, workflow, and agent data ownership. The current strategic pivot is the migration from local/on-premise installs to HawkSoft 6, a cloud platform on Microsoft Azure — modernizing the delivery model while continuing to expand its embedded payments/premium finance partner ecosystem (Ascend, RevitPay, Agave, Simply Easier Payments, Input 1) rather than building financial infrastructure in-house.
HawkSoft processes payments through Ascend, RevitPay, Simply Easier Payments, Agave, Input 1 and ePaymints.
HawkSoft's lending and capital products are provided by Ascend and Input 1.
HawkSoft integrates with QuickBooks Online and QuickBooks Desktop.
The Embedded Finance Index 2026 maps 3 layers in HawkSoft's stack: Payments / PSP (Ascend, RevitPay, Simply Easier Payments, Agave and 2 others); Lending (Ascend, Input 1, Premium financing via Ascend checkout and Premium finance solution via Input 1 (paperless, point-of-sale, inside HawkSoft)); Accounting (QuickBooks Online and QuickBooks Desktop).
HawkSoft was founded by Paul Hawkins and Sean Hawkins and is founded in 1995, headquartered in Canby, Oregon, United States.
Get a read on where your own stack stands against HawkSoft and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.