“Can a mobile-first fractional US stock investing app — built entirely on third-party clearing, payment, and FX rails — become the go-to retail brokerage for underserved emerging market investors in Southeast Asia?”
Gotrade launched around 2020 as a mobile-first fractional US stock investing app targeting emerging market retail investors, headquartered in Labuan, Malaysia. The company is licensed by the Labuan FSA and operates its Indonesian product through OJK-licensed partner PT Valbury Asia Futures and the Jakarta Futures Exchange. Gotrade's embedded finance stack is built primarily on Alpaca for clearing and execution, Rapyd for deposit and withdrawal payment rails, and Wise for international money transfers — allowing it to serve retail investors across Southeast Asia and beyond without building its own payment or brokerage infrastructure.