“Can a Swan-powered Dutch business account turn 'fair banking' (revenue-sharing, cashback, AI admin automation) into the default finance OS for European SMEs?”
GoDutch launched in mid-2024 as a Dutch SME challenger built on top of Swan's French BaaS platform, with a 'fair banking' positioning (share up to 70% of income with users) and a fast onboarding flow producing an IBAN and virtual card in hours. The company has stayed thin-vertical — banking, cards, expense management, FX — while planning to add payroll, lending and treasury after the Dec 2025 seed. Expansion is geographic first (Belgian IBANs Dec 2025, then EU) rather than product-first.