Giftly
“Can Giftly replace the rigid fixed-denomination gift card with a flexible, personalized digital instrument that still settles like a Visa prepaid card at any merchant?”
Founded2010
HQSan Francisco, CA, USA
FoundersTimothy Bentley
Total raised$2.8M
Latest roundSeed
IndustryFintech / Consumer banking
The story
Founded in 2010 as a digital gift card platform enabling consumers to send flexible, personalized gift suggestions redeemable at any restaurant or retailer, Giftly differentiated from fixed-denomination gift cards by letting senders recommend a specific experience. Over time, the company added a card-issuing layer (via Lithic) and a bank partner (Column N.A.) to power the actual stored-value instrument behind the gift. The platform has remained small (~11 employees, ~$3.5M ARR) but has evolved from a pure software gifting experience to a regulated stored-value card product.
Last 12 months
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Product timeline
2010
Giftly founded in San Francisco to allow consumers to send personalized digital gift experiences redeemable at any local merchant or national retailer.· pivot
2010
Raised $2.8M seed round led by Baseline Ventures with participation from Floodgate and Lightspeed.· acquisition
2024
Launched Column N.A.-backed gift card accounts, with Column N.A. Gift Card Agreement and Privacy Policy published on Giftly's legal notices page.· banking
The stack
Accounting gap: minor