Geoarm
“Can a no-contract DIY security retailer win share against incumbents by lowering upfront cost barriers through embedded financing?”
HQWest Palm Beach, FL
IndustryVertical SaaS / Home Security
The story
GeoArm (operating as Alarm Club, Inc. d/b/a GeoArm) is a DIY home security equipment retailer and monitoring service provider based in West Palm Beach, FL. The company sells wireless security systems, cameras, and smart home automation equipment, and offers no-contract alarm monitoring. In 2021, GeoArm embedded consumer financing by partnering with Affirm, lowering upfront cost barriers for DIY security customers and positioning itself against ADT, Ring, and SimpliSafe.
Last 12 months
—
Product timeline
2021
Partnered with Affirm to offer Buy Now, Pay Later (BNPL) financing on purchases over $50 via monthly installments at checkout.· lending
The stack
Accounting gap: none